If you want to reach your customers and audience, being active on your Facebook business page is a great strategy. Facebook is the most popular social media network and no matter who your target market is, it’s likely that they use Facebook.
As a small business owner, you shouldn’t focus all your attention on getting Facebook likes for your page because engagement is just as important. If no one is engaging or reading your content, having a Facebook business page will be useless and won’t provide any benefit.
Once you get more engagement on Facebook, you can enjoy benefits like:
- Increased exposure to potential customers
- Build brand awareness and loyalty
- Free marketing for your business
- Take advantage of the Know Like and Trust Factor when you decide to invest in Facebook ads to sell your products and services
If you’re ready to start increasing engagement on Facebook, here are 5 tips you can use to get started:
1. Ask Questions
One of the easiest ways to increase engagement on your Facebook page is to ask your audience questions. Sometimes people won’t respond to a post if they don’t think you’re addressing them.
If you share an interesting post, ask what your audience thinks about it by using a simple question. You can also get to know your audience better by asking what they’re struggling with and how you can help solve a problem for them.
When asking questions to boost engagement, try to avoid asking controversial things or inquiring about touchy subjects. You want to start positive and healthy conversations on your Facebook posts and not debates or arguments.
2. Share Personal Stories and Tips
Make it a priority to offer value on your Facebook page over simply promoting your business. Share content that offers helpful tips and advice for your audience and don’t be afraid to share your personal story.
Personal stories and testimonies do very well on Facebook especially if they inspire others to feel a certain way or take action.
You can share recent blog posts and articles of yours that are helpful so people can engage and share them. Also, short stories about overcoming and obstacle are also very popular.
3. Share Videos and Viral Content in Your Industry
Facebook’s current algorithm rewards pages that post shareable and viral content. Viral content is already popular and being widely viewed so it will easily show up on Facebook.
You can use this to your advantage by sharing viral content in your particular industry for your audience so they will be more likely to view your page and engage. Plus, sharing popular industry content can make you look informed and a good source to come back to.
Video content can also help boost engagement on Facebook. Videos are super popular on social media and they’re a great way to switch up your posts if you usually just share text.
I always see a ton of tutorial videos on Facebook especially ones for preparing certain recipes. You can create your own videos for Facebook or you can just share videos you come across that would resonate with your audience.
For example, if you run a travel business, you might want to share a video that features the top 10 best tropical vacation destinations of the year.
4. Post Regularly and Keep Content Consistent
A simple way to improve engagement on Facebook is to stick to a consistent posting schedule so your audience knows when to expect an update from you.
Facebook users are online a lot, so you should be posting at least once per day if not a few times per day. Keep in mind that Facebook’s algorithm won’t put your posts in front of your entire audience every time you share something unless they are heavily engaged and frequently visit your page.
Facebook users tend to like a ton of pages but they also want to see their friends’ updates so that’s what usually take precedence over the visibility of your Facebook business page.
However, the more you post quality content on a consistent basis, the easier it will be to catch more of your audience and get them to engage in some way.
A good idea would be to run a series where you share similar content around the same day and time each week.
5. Use Images
You should already by using images on Facebook, but if you aren’t, you should start ASAP. Like Instagram and Pinterest, Facebook is very visual and high-quality images thrive on the site.
If you are sharing a blog post, make sure it has an image displayed as well. You can also share memes and quote images which tend to do really well on Facebook.
People love inspirational quotes and you can find lots of ideas for what to share on Pinterest.
You can also repost your customer’s photos with their permission, or share photos from recent events or company outings.
Summary: Share Quality Content
At the end of the day, boosting Facebook engagement all boils down to sharing quality content and being engaged in your own Facebook business page first.
No one wants to engage with boring or irrelevant content and you can see what resonates best with your audience by running some tests and posting within certain themes during certain times of the day. Your Facebook business page has a function called Insights which is an analytics tool which can help you learn certain things about your audience and track the engagement on your page.
To see the best results, focus on using a combination of these 5 tips and strategies for Facebook posts and using a scheduling tool like Buffer, Hootsuite or even the Facebook scheduling option as you create posts to work ahead and schedule updates out in advance.