5 Quick SEO Tricks to Help Your Business Get Found on Google

Updated on May 4th, 2021
world seo

Over 1 trillion searches happen on Google per year, making it the most popular search engine, and a primary focus for your small business SEO.

It’s especially important for your SEO when you’re a local business owner. Searches with the term “near me” are trending upwards at a rapid pace especially for people using smartphones and tablets to search.

It’s important to have a good SEO strategy in place. You want some SEO tricks that aren’t your typical “write good content and Google will find you” options.

Here are some great “SEO tricks” to help you get found on Google.

1. Optimize Local Search

It’s hard to get on top of search engine rankings for generic keywords, especially if you’re in a competitive market. Your local market is a much smaller arena to compete in and you also attract attention from mobile searchers.

Be sure to optimize the pages on your website and your blog for specific keywords that are relevant to the content. Generally, it’s best to choose keywords that have low competition and you can figure that out when you use Google’s free keyword planner tool.

2. Consider Video Content

YouTube, owned by Google, is essentially a large video search engine in its own right. Video marketing is gaining a lot of steam, especially as broadband and mobile data extend reach and speed.

You don’t need highly polished and produced videos to start, especially if you’re in a market where you come off as more authentic with less-polished videos.

3. Leverage Social SEO

Facebook, Twitter, and other social media platforms get plenty of search engine attention from Google. If users continuously share your content on these networks, you’re also building up your brand authority.

4. Encourage Reviews

Online reviews emulate a word-of-mouth recommendation for your business. You’re also getting inbound linking from potentially high-authority sites.

One of the great SEO tricks for local business it to try to get reviews on Google and Yelp which will help with SEO. Incentives, such as digital coupon offers for online reviews, helps you encourage customers to share their input.

5. Make Sure Your Site is Optimized for Mobile

Mobile optimization is more than making sure your site is viewable on smartphones and other devices. Mobile optimization helps smartphone and tablet users quickly access the most relevant information they need. All of this access occurs without dealing with battery-sucking videos or other problematic features.

Last year Google cracked down and started penalizing sites that weren’t optimized for mobile and more recently, they advised against having pop-ups on your website in mobile.

Keeping tabs on Google’s latest recommendations and requirements is an easy way to improve your site’s SEO and get it noticed more on search engines.

Summary

Don’t underestimate the power of SEO for your business website. Customers and clients will be connected to your business via search engines, even if you’re nationwide. It is always best to learn some SEO tricks to improve your rank.

SEO strategies for small businesses can be an all-consuming activity, but these tips are easy to implement and can work nicely alongside your typical busy workload.

Choncé Maddox

Choncé Maddox

Choncé Maddox is a debt expert. She helps ambitious millennials and Generation Z get our of the mounds of debt they are in following college. In 2015 she realized she couldn’t afford to do her own laundry, she was so broke. She had to make a change. Over the next three years she personally tackled $50,000 in debt and became debt free. She teaches others her passion since.

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