You’d probably think I was peddling snake oil if I said you could make an executive income by posting memes, screenshots, and videos on Facebook. A few years ago, I’d have agreed with you.
However, the digital landscape has changed. In fact, I consistently bring in over $30,000 a month through the Facebook Content Monetization program. And the kicker? With the help of AI, I can do all this without being a “creative genius” and in many cases, even without showing my face.
Yes. I’ve seen the skeptical comments, so let me address the elephant in the room. No, this isn’t Photoshop. An analysis of my recent dashboard showed that I received $32,556 in payouts over a 28-day period. On some days, I make $370; on others, I make $2,400.
To treat Facebook like a scalable business rather than just another social networking site, here’s the exact blueprint I use.
Step 1: Choose a Niche (and Stand for Something)
Beginners make the mistake of trying to cover everything. If someone likes a post of yours and clicks to your blog’s page and finds a jumble of sports, cooking, and politics, they won’t hit “Follow.”
Instead, you need a niche so that the algorithm knows who to serve your content to. Here are three examples of high-performers:
- The Hustler: Some pages, such as Josh Rincone, post nearly every hour. It’s a mix of reels, images, and text.
- The AI Faceless Page: A page of an AI-generated squirrel saying “Good Morning” is getting 6,000+ likes. It sounds silly, but they have found a nostalgic niche that works.
- The Curator: Over 640,000 people follow “Entrepreneurship Facts.” Their posts use AI-generated motivational imagery. No face is required.
The Lesson: Use a proven concept to model your own. You don’t need to reinvent the wheel; just make it better.
Step 2: Set Up and Warm Up Your Page
Do you need a Personal Profile in “Professional Mode” or a Business Page?
If you don’t want to share pictures of your family or other aspects of your life, go with a Business Page. What if you have an old page from years ago? First, check it out — older pages often get invited to monetize first.
Important Note: For new pages to be eligible for monetization, Facebook requires consistent posting for at least 30 days. To “warm up” the page, you need to do the following:
- Professionalism: Make sure your cover photo is clean and includes a short, clear introduction.
- Verification: Make sure your website and Instagram are linked. Also, I recommend setting up an account on Threads. Those are all Meta-owned, so cross-posting will boost your authority.
- Meta Verified: Although it isn’t required (I made $150k without it), paying $15/month gets you access to Meta Support. If your page gets suspended, like mine once did, having a human to talk to can save you tens of thousands.
Step 3: The “Repeatable” Content System
It’s common for people to burn out because they try to be too creative. My secret? Rather than being creative, I am repeatable. Instead of predicting what will go viral, I examine what has already gone viral and add my own twist.
As a source of inspiration, I turn to three main “Gold Mines”:
- X (Twitter): I get my screenshots from here. A post with 3 million views and 2,000 bookmarks on X is a proven concept.
- Instagram Reels: Whenever I see a viral reel, I save it in a folder. My reels are 90% inspired by hooks that have already proven successful in other niches.
- Reddit: A subreddit in your niche is a treasure trove of “head-scratcher” questions and polarizing opinions.
Step 4: The AI Workflow (The “Wealth Hacker” Way)
As soon as I have a screenshot or a viral idea, I use AI to automate the heavy lifting. This is my exact workflow:
- Capture: First, take a screenshot of a high-performing post on X.
- Process: Next, upload the image to ChatGPT.
- Prompt:
- I have trained ChatGPT to recognize my voice. There are three caption options I want (polarizing, sarcastic, or storytelling) and, most importantly, a “First Comment.”
- Engage: That first comment is vital. In addition to complementing the post, it drives engagement that informs the Facebook algorithm to spread it to more people.
When it comes to Reels, I use a Meta app called Edits. After uploading the text from the viral reel to ChatGPT, I overlay it over simple B-roll footage, such as a video of me playing golf or walking the dog. The process takes minutes, not hours.
Step 5: Batching and Diversifying
If you want to make $30k a month, you can’t post once a day. Currently, I post 25+ times a day. Using Post Planner, I schedule everything in buckets (Screenshots, Text Posts, Reels, etc.). Instead of spending one hour scheduling 50 posts, I batch my content.
Why diversify? Well, let’s take a look at my stats:
- 66% of my views come from photos.
- 51% of my earnings come from photos.
- 32% of my earnings come from the Facebook Bonus Program.
With the Bonus Program, you get paid for reaching certain milestones (e.g., reaching 1.5 million people with two posts earns $480). Every week, I maximize my chances of winning the “lottery” bonuses by posting a mixture of reels and photos.
Final Thoughts
In terms of content monetization, Facebook is like the wild west at the moment. Their appetite for engagement makes them willing to pay for it. You don’t need a film crew or a marketing degree; you just need a system, a niche, and the discipline to post every single day.
Here’s your chance to stop scrolling and start earning.
FAQs
Do I need to show my face to make money on Facebook?
Absolutely not. The most profitable pages use AI-generated graphics, stock footage, or curated screenshots with insightful captions.
How long does it take to get monetized?
For new Facebook pages, a 30-day “warm-up” period is typically required. Additionally, you must meet their follower and engagement requirements to qualify for “In-Stream Ads” or “Performance Bonuses.”
What AI tools do you recommend for beginners?
My go-to program for captions and scripts is ChatGPT (Plus version). If you’re looking to create niche imagery, tools like Midjourney or Canva’s AI features are great.
Is the Facebook Bonus Program available to everyone?
For now, the Performance Bonus is an invitation-only program, but the best way to get an invitation is to consistently post high-quality, original content for 30 to 60 days.
Can I use a personal profile instead of a business page?
Yes, if you turn on “Professional Mode.” However, if you plan to run a faceless or multi-page operation, a Business Page provides better analytics and team management.
Image Credit: Luca Sammarco; Pexels
