We all know how it feels to create a business from your two bare hands and a close founding team, and watch it bloom into fruition. There are the things you’ve convinced yourself of before you get funded (“Mine is the single greatest idea; I’m going to disrupt this industry”), and then the things you tell yourself after you achieve some amount of lift-off (“There’s no competition!” “Customers aren’t coming to me in droves because they don’t get it.”). Due cofounder John Rampton dispels all of these lies that founders can easily fool themselves with, and comes clean about he was able to overcome the uphill battles in the face of his delusions. Read the lessons learned on Fast.Company.