Growing Your Business

Your photography business is now all ready to go. But, you should always be looking for ways to continue growing your business and making it better. Here some of the best ways to keep your business thriving.

  • Keep Marketing Your Business. Invest in Google ads or Facebook ads where you purchase keywords related to your photography business.
  • Have a Blog. Your blog illustrates your expertise through advice, showcases your work, and allows you to create content that other photographers and clients would want to share.
  • Build an Email List. Have clients or visitors to your website subscribe to a monthly newsletter so that you can keep them up-to-date with you and your business.
  • Have an Emergency Fund. You never know when you’ll have an emergency or run into a dry spell. An emergency fund will keep you afloat when you run into a problem.
  • Reinvest in Your Business. If you have the money, keep investing in your business by purchasing top-of-the-line hardware and software.
  • Diversify. Expand your business by offering more than just one service. For example, a wedding photographer should be willing to capture other events like anniversaries or conferences.
  • Work With Charities. You will be giving back and you’ll get to mingle with wealthy and influential leaders in a specific area.
  • Hire Someone Else. This is a two-fold process. For starters, you could hire an assistant to help you set-up a shoot or schedule upcoming events. Another perk of hiring additional help is that they could be more talented at a certain tasks then you are. For example, they could be a better editor than you are. Having a second pair of hands overall will help boost your productivity.
  • Sharpen Your Skills. Whether it’s a class or just experimenting with photography styles that you’re not familiar with can increase your photography skills.

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