Choose Your Niche

how to choose a merchant

Figuring out which type of consulting services you’ll provide can be relatively easy to figure out. Just like any other small business owner, you can start your business based on what you’re passionate about, what expertise you have, or what you would like to start doing.

While that may sound easy enough, if you focus on part of a market, which is a niche, you’ll have a better time at finding success as a consultant. For example, you’ve decided to share your experience from working at home. That sounds broad at first, but you could narrow that down to become a home office design consultant. You could continue to narrow that down to location since you’ll most likely have to visit the home. If you live in Boston, then you would want to market your services to Bostonian’s who work from home.

The benefits of choosing your niche include:

  • There won’t be as much competition.
  • You can charge more for your services.
  • Because there isn’t that much competition, it will be easier to market your services and get recognized as an authority figure.

Finding Your Niche

How do you go about finding your niche? Consider answering the following questions to guide you along:

  • What skills and experience can you offer to customers?
  • What are your most marketable skills?
  • How much money can you make?
  • What are you best at?
  • What are you passionate about?
  • Who do you enjoy working with?
  • What skills are currently in-demand?
  • What is the competition like?

If you’re having a difficult time choosing your niche, you can always do some keyword research to help you determine your niche.

If you’re unfamiliar with keywords, they are the specific word (or phrase) that an individual is searching on Google or Bing to find information on exactly what they want to read, watch, download, or buy. Consultants can use keywords to see which markets are in-demand and what the competition is like by taking a look at how many people have visited a website. Thankfully there are tools from Google AdWordsWordStream, and Market Samurai that can help you with your keyword research.

And, when it comes time to start marketing and promoting your consulting business, you’ll already have the keywords and tools needed to make content that will attract customers.

Top Consulting Jobs

Still need help identifying your niche? Here’s a list of the consulting jobs, courtesy of Entrepreneur, that you can use to start brainstorming ideas for your consulting business.

  • Accounting
  • Advertising
  • Auditing
  • Business
  • Business writing
  • Career counseling
  • Communications
  • Computer consulting
  • Editorial services
  • Executive search/headhunter firms
  • Gardening
  • Grantsmanship
  • Human resources
  • Insurance
  • Marketing
  • Payroll management
  • Public relations
  • Publishing
  • Taxes
  • Writing services

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