Tag Archives content marketing

Losing My Biggest Freelance Writing Client

Editing and writing are two completely different functions. Writing I love. I don’t love editing as much. Regardless of my preference, I do know that executing work with minimal (if any) editing issues for clients is integral. After all, your work is your reputation. Publishing quality work to my own site is important as well […]

content marketing

If you are a content marketer, your top priority should be reaching your audience and resonating with them. Research shows that only 28 percent of content marketers use mature tactics that don’t annoy visitors and drive a wedge between the business and the consumer. That means that unfortunately, a large number of marketers just don’t […]

online look bigger

When Kevin Plank first launched his now billion-dollar company Under Armour, one of his biggest challenges was conveying a professional image. He didn’t want people to know that he was working out of his grandmother’s basement. So he did everything possible in the beginning to make his small online business appear bigger. He even carried around multiple […]

Content marketing is a term most CMOs are intimately familiar with. Marketers know that particularly in highly-competitive industries, the right content can be the key to generating qualified leads and increasing sales. However, as the chief marketing officer for your organization, your responsibilities go far beyond simply your organic content strategy. While planning your content marketing […]

best content

No matter what industry you’re in, you’ve probably heard that when it comes to your content, quality is far more effective than quantity. For example, writing 5 daily blog posts that below average may sound like a solid plan. But, it would make much more sense to write 2 outstanding blog posts each week because […]

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