Tag Archives content marketing

content

Content marketing is the idea that your brand content (blog posts, social media, videos, or emails) implicitly does your marketing for you. Compare this to traditional, explicit marketing, like purchasing a tv ad or putting ‘buy now’ over a product. Content marketing has surged to the front of our marketing approaches in the digital age, […]

Departments to consider outsourcing

Outsourcing is all the craze these days. Business owners are eager to save time and still get a lot done. Sometimes, work-life balance isn’t realistic when you’re growing a business. Outsourcing can also be pretty expensive if you’re not focused on your ROI or simply have a lot of tasks to work on. When I […]

online blogging

Every so often the internet world goes crazy for a shiny new technology and people question whether or not blogging is still worthwhile. Here’s my take: Don’t throw in the towel on blogging just yet. Blogging is still not dead. Here are a few reasons why blogging is still alive and kicking: Blogs Build Authority […]

content

Content is the buzzword now in the digital age. Celebrities create content. Businesses create content. Influencers create content. Everyone is creating content. There is a lot of pressure for creators to make new content constantly because people are always online and looking for new ways to be entertained and informed. In an effort to create […]

Losing My Biggest Freelance Writing Client

Editing and writing are two completely different functions. Writing I love. I don’t love editing as much. Regardless of my preference, I do know that executing work with minimal (if any) editing issues for clients is integral. After all, your work is your reputation. Publishing quality work to my own site is important as well […]

content marketing

If you are a content marketer, your top priority should be reaching your audience and resonating with them. Research shows that only 28 percent of content marketers use mature tactics that don’t annoy visitors and drive a wedge between the business and the consumer. That means that unfortunately, a large number of marketers just don’t […]

online look bigger

When Kevin Plank first launched his now billion-dollar company Under Armour, one of his biggest challenges was conveying a professional image. He didn’t want people to know that he was working out of his grandmother’s basement. So he did everything possible in the beginning to make his small online business appear bigger. He even carried around multiple […]

Content marketing is a term most CMOs are intimately familiar with. Marketers know that particularly in highly-competitive industries, the right content can be the key to generating qualified leads and increasing sales. However, as the chief marketing officer for your organization, your responsibilities go far beyond simply your organic content strategy. While planning your content marketing […]

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