Content marketing is the idea that your brand content (blog posts, social media, videos, or emails) implicitly does your marketing for you. Compare this to traditional, explicit marketing, like purchasing a tv ad or putting ‘buy now’ over a product. Content marketing has surged to the front of our marketing approaches in the digital age, […]
If you’re excited about starting a business, congrats! Charting your own professional course is very exciting and can be a huge source of joy and money in your life. But it’s not for everyone. And many people try to turn a passion of theirs into a business without really understanding what starting a business takes, […]
Last time I checked, there are more than 57 million freelancers/small business owners in the U.S. alone. It’s anticipated that by 2027 50.9 percent of the U.S. population will be freelancing. Suffice to say — it’s more important than ever to start separating yourself from the the rest of your fellow business owners. How do […]
Today, we are privy to a lot of information about everyone’s lives. We can follow friends, family members and celebrities on Instagram, Twitter, Facebook, Pinterest, SnapChat, and more platforms. We can get newsletters from any blog that we like. Our phone will send us alerts anytime someone likes one of our posts. And all of […]
It’s sort of an inevitability- when you run your own business, you’ll hit a business slump at some point. Whether it’s getting dropped by clients, dealing with burnout, or having business systems fail you, something will happen that causes a downward spiral. It happens to all of us, so luckily there’s plenty of information out […]
Working from home is a great lifestyle, but it can also come with challenges. Your home and work life can start to blend- is the couch for working or for snuggling with your kids? When you bring your computer into your bedroom, your brain finds it harder to sleep. To keep yourself productive and sane, […]
In early December, an article went viral that said that the key to success is for people to wake up at 4am. The article stated that waking up so early meant there were fewer distractions at 4am, plus Tim Cook and Michelle Obama do it. If Obama does it, so should you! Only, what time someone […]
Fluctuating income is, to some point, a part of every freelancer or small business owners life. There will be good months and not so good months. But, if your income fluctuates wildly, or you’re only having one good month and then several bad months, it might be time to look more deeply at your business. […]
As we cruise into the last days of 2018, it’s easy to get wrapped up in looking FORWARD. Many people are already asking: what will 2019 bring? People are setting goals and talking about Q1, but Q4 isn’t over yet. Before you get swept up in the rush of 2019, take some time to assess […]
Sometimes owning a business can feel more like a slog than like freedom. Monetizing your dreams is hard work, and the roller coaster of being a small business owner comes with a lot of ups and downs. It’s always good to keep a reminder of why you started your business in the first place handy, […]