Tag Archives branding

computer desk

Your website is your online business card. It’s the first place that customers get introduced to you and your brand. For this reason, you want it to be the very best possible representation of you. I recently hired a copy editor to review the copy on my website, and it’s one of the best decisions […]

spreadsheet

You’ve probably heard the advice over and over again that you need to become an authority and build your own personal brand to stand out. How is all of this done? It’s not as simple as using the same colors consistently on your website. Here are four steps to take to start becoming an authority […]

branding

It’s not uncommon for freelancers to work diligently from project to project. Lining up work consistently is how we earn the real money. However, working so hard for our clients can mean we’re neglecting our own business. Building a brand is what can lead to longevity and increased income. I hear quite often from my […]

branding

Regardless if you’re hiring a professional designer or designing your brand new logo on your own, there several factors you need to consider if you want it to stand out. Logo color is one factorIt needs to be memorable, simple, innovative, contemporary, and flexible enough to use across multiple platforms. But, before you get too crazy […]

branding

When people think of your business, they must identify it with a unique brand image. To build your brand identity, you should integrate the company’s logo with the company personality — the company’s values, services and ability to effectuate its brand promise. Whether you’re a small business or a start-up, you don’t have to spend […]

Personal Brand

Your personal brand – the “you” that everyone else sees and understands – is the most important product you will ever sell. Your personal brand is the person people think you are and affects how well you accomplish your job and maintain professional relationships. It can even have a tremendous impact on your potential employment prospects […]

As a small business owner, it’s important to create a brand around your business. No longer is it adequate to simply be a freelancer. You should have something to stand behind, a brand that defines who you are and what you believe in. I recently rebranded my business to be my name. Everything I chose, […]

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