Influencers are becoming increasingly important to watch and befriend for business as a tool to win more customers as well as a means of gauging how the environment will change in terms of trends and issues. These thought leaders are a part of every aspect of business, but one of the most important groups are those marketing influencers that are impacting all aspects of marketing with their innovative approaches and tactics. Among the 25 marketing influencers to watch in 2017, Forbes included Due Co-Founder John Rampton. Among the reasons listed for inclusion, John was noted as a serial entrepreneur and connector as well as No. 3 of the Top 50 Global Online Influencers and one of the Top 10 Most Influential PPC Experts in the World for 3 years running. Some of the others mentioned as marketing influencers to watch in 2017 author and real estate tycoon Grant Cardone, bestselling author and entrepreneur Neil Patel, viral video star Chris Stoikos, and influential female social media blogger and author Ann Handley. You can read the original article here.

In shaping your own marketing strategy, consider Due’s advice on the initial avenues to take and how these platforms and channels can yield brand awareness and new leads.

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My focus as a copywriter, writer, and editor involves working with customers around the world on search marketing, SEO, manuscripts, marketing communications, public relations, academic writing, business writing, resumes and professional writing, social media, and editing and proofreading. I love helping people online.

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