Due Co-Founder Recommends Writing for People to Create Buzz Around Your Company Blog
The Huffington Post published 15 ways to create buzz around your company blog as suggested by Young Entrepreneur Council (YEC) members like Due Co-Founder and CEO John Rampton. His recommendation was to write content that engages with the audience so they apply it in a meaningful way, including referencing it or leveraging it to solve a problem. Content must not be written for content’s sake but for the people that you want to read and use it. Other YEC members made suggestions like using a variety of voices, trying different formats, incorporating info graphics, using a range of topics, making the content interactive and easy to share, adding video content, doing long-tail keyword research and offering detailed solutions. You can read the original article here.
Beyond just being a great writer who captivates their audience, there are other skills you will need if you want to be a full-time blogger. Consider these four critical skills for a blogging career.