marketing your business globally

Fall can be a difficult time for smaller business to be profitable. This is the time when many people try to reign in on spending after the summer. Aside from back to school shopping, there’s no other major sale event until Black Friday and Cyber Monday. However, you can definitely create your own fall promotions and build anticipation with a few of these helpful fall promotion ideas.

Create themed Pinterest collections.

Most people underestimate the role Pinterest can play in getting traffic to your site and getting more attention and buzz surrounding your products. This is an ideal channel for fall promotions ideas.

Do you have products that match up with upcoming fall events, such as the official start of fall or Halloween? Use Pinterest to create a visually compelling showcase of your products to give your customers ideas.

You can even start pinning holiday ‘gift list ideas’ that include some of your products or services and showcase how they can benefit people.

Debut seasonal products.

Starbucks has everyone talking about pumpkin spice lattes long before any leaves turn colors on trees. Generate buzz with your own seasonally appropriate products.

For example, digital courses would do well during the traditional back-to-school season or even a productivity planner, course or challenge since many people’s schedules tend to change around this time of year.

Expand your reach with Small Business Saturday.

Small Business Saturday is one of the best days for your small business to generate awareness and foot traffic within your local community. Make sure to take part in any local or online events that are available.

You can also offer special promotions and discounts around this time or host a Customer Appreciation Week on your website or at your physical location.

Tie into your community with local sports.

Fall is also the start of many sporting events and competitions. Offering promotions that tie in with your local community favorites. Whether that’s an NFL team, college basketball, or the high-school track team — lets your customers know you are a part of the community too and that you pride yourself on giving back to positive causes.

In my area, local businesses sponsor gear and uniforms for sports teams to increase brand awareness. If you have an online business, you can still do this or see if you can partner with another team or even an organization. Set up an information booth at one of their events where you can do giveaways, sell products and get more leads.

Release fall-related digital coupons.

You might not have any major shopping holidays after back to school. That means your digital coupons should revolve around better-than-average discounts and offers to get customers through your doors.

You can also host giveaways to build up the hype surrounding your business. Freebies will be highly sought after around this time of year since the expensive holiday season is right around the corner.


The fall season might be a slow sales period. But, that doesn’t mean it’s time to let your marketing efforts lapse until Black Friday. In fact, these fall promotion ideas offer more reasons to put as much effort as possible into small business marketing.


Choncé Maddox is a professional writer who recently left her job in the web design industry to produce killer content and manage her own writing business full time. She is passionate about helping entrepreneurs be more productive and create a life they love by doing fulfilling work. On the side, she runs a podcast and blogs about getting out of debt at

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