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personal success online

I’ve often said how consistency is the key to marketing. It has since come to my attention that the reason many business owners aren’t consistent is that they can’t even get started. Usually, it’s because they need to overcome mental blocks in order to start marketing. Take this example from my life. A friend went […]

global small business marketing

Marketing a small business is tough when running on a shoestring budget and trying to maximize your profits first. However, marketing doesn’t have to be super expensive if you take advantage of all the modern tools and resources available to you today. Here are a few of my favorite marketing strategies that you can implement […]

marketing your business globally

At just about every business event I’ve been to this year, one theme keeps coming up. That theme is the notion that as a business owner, you probably aren’t marketing your business enough. I’ve also seen several colleagues posting about this. I was recently perusing my Facebook feed when one of my friends (and amazing […]

programmer website

No matter what industry you hope to conquer, having a reputable presence online will help you. An online customer business website presence makes the difference between a business’ success or failure. A current website will help people find you whether you sell real estate or janitorial supplies. A potential customer will likely be looking for […]

world seo

Over 1 trillion searches happen on Google per year, making it the most popular search engine, and a primary focus for your small business SEO. It’s especially important for your SEO when you’re a local business owner. Searches with the term “near me” are trending upwards at a rapid pace especially for people using smartphones […]

brand it

There’s a survey that’s been circulating around Facebook that states most freelance writers only earn $10,000 a year. They say it’s because there isn’t enough work, but I’m willing to bet it’s because they can’t close freelance clients. Additionally, the same survey states that the top tier earners are only earning around $40,000. Most of […]

email marketing tips

I’ve spent years only sending a weekly blog post to my list. In 2017, I’m experimenting with using more email marketing strategies in my business. After all, it’s time to make money from products like digital courses and group coaching programs. The result so far is that more email marketing has led to more money […]

Freelancer

There is a debate in the marketing world about whether or not email marketing is on it’s way out. With the rise of social media, chat bots and and text marketing, some make the argument that email is obsolete. In my group coaching program, one student asked if email marketing is still effective. She has […]

With Fall upon us, the next few months bring plenty of opportunities to earn some money through sales. The problem is most business owners don’t plan for these sale opportunities. Then, when the time actually comes, they lose money. What are sale opportunities? A sale opportunity – at least as defined by me – is […]

obtaining money from lenders

During a recent group coaching call with my students, one of them asked how to turn blog readers into paying customers. This is an excellent question and one that merits further investigation as bloggers turn into business owners. It’s true that there is money in blogging. However, most people assume the only way bloggers make […]

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