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like social media

I was recently coaching one of my private clients who had a major concern. She did a speaking gig that got rave reviews for the audience, but a videographer told her she shared too much personal information. The same thing happened when she published a blog post she would later share online. As a result, […]

branding

I recently taught a workshop at my coworking space that covered how small businesses and startups can get more media attention. A big part of being able to do this is to build the brand of you. What exactly do I mean by that? Media (and people in general) like experts. They need to know, […]

Ask for Feedback, Suggestions, or Testimonials

As a business owner, you’ve likely heard of the importance of gathering written testimonials for your business. You likely have them on your website and maybe on a sales page, but that’s it. You’re also probably wondering whether or not it’s working. I know because I’ve been there. I’ve had written testimonials from clients for […]

Mobile and video will reign supreme

One of the hottest ways to share your message is video marketing. When done right, video can be engaging, and draw people to your website or business. Unfortunately, it can also be all too easy to make video marketing mistakes that can harm your campaign before you even get it off the ground. As you […]

Mobile and video will reign supreme

Video is one of the up-and-coming ways to take advantage of online marketing. Effective Facebook videos can boost engagement with your audience and drive more traffic to your website. However, you can’t just toss up any old video and have it work for your audience. Instead, you need to carefully think about how you use […]

marketing businesses online

Technology plays a large role in how brands interact with customers today. From social media to wearables, marketers and consumers now have access to new exciting ways to communicate. Now that so much can be automated, businesses have more productivity tools than ever, but technology has also made brands more efficient. Using analytics, the most […]

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