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Thanks to the Internet, it’s possible to expand the reach of your business all over the world. Building your online presence is an important part of marketing your company. However, it’s important not to overlook mobile marketing strategies. According to data from PewResearchCenter, 64% of American adults own a smartphone. Tablet use is on the […]

Your online presence is very important in today’s world. As you take your Internet marketing to the next level, you need to find ways to build your online presence. You need to be findable — and you need to be top of mind when someone needs something in your field. Even when you are trying […]

When creating online content for your business website, it’s tempting to stuff a bunch of keywords, get the help of someone with blackhat SEO knowledge promising to get you to the top of the rankings in a few days and call it a day. The problem with this fast approach is that it rarely works […]

One of the most important things you can do as you build your business and market yourself is to think about your personal brand. Building a personal brand is essential if you want to be seen as an expert, and if you want to market yourself appropriately. As you get ready to build your personal […]

With so much reliance on our computers, cloud-based platforms, tablets and smartphones, it seems like technology controls our professional and personal lives. Behind the scenes are the programmers who are creating that software and those apps that now define pretty much everything we do. From traditional programming jobs to freelance programmers and outsource programmers – the […]

While it may appear odd, initially, that you could be a freelance project manager, the truth of the matter is that these jobs do exist and they are growing in popularity among all types of companies – from startups to large companies to multinationals. Not sure what the job description of a freelance project manager […]

Today, building a personal brand is more important than ever. This reality was brought home to me last year when I read about Gannet’s “Newsroom of the Future.” Not only does this future encourage journalists to learn to use social media and build a following, but Gannet was also offering trainings for journalists so that they […]

When I began freelancing online 10 years ago, many people treated the Internet as a place where they could create any persona. I’ve always been pretty straightforward about who I am, and I’ve used my byline almost from the beginning. That hasn’t always been the case for online writers and others, though. Many bloggers and […]

Social media is the lifeblood of Internet marketing. While you want to position yourself to be found in Google, one of the most important things you can do is pay attention to your social media marketing for your business. In order to be truly successful, though, you need a plan. Solid social media marketing doesn’t […]

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