In previous blogs, we’ve talked about branding yourself as a freelancer. I’ve also briefly mentioned how freelancers need to start seeing themselves as experts in a specific area. In this article, we’re really going to dive deep into why that is. Before we address the many reasons why freelancers need to become subject matter experts, […]

It’s probably one of the worst kept marketing secrets. But, purchasing social media followers is a lucrative business that has been used by a wide range of public figures and organizations like Kim Kardashian, Newt Gingrich, Lady Gaga, Sean Combs, Pepsi, Mercedes-Benz, and even President Obama. Each of these entities have either been caught red-handed […]

I often times get asked how I’ve learned the art of promoting myself online. Most people tend to think that self-promotion automatically means you’re going to alienate people, and as such they don’t do it. The problem then becomes that they don’t get any new business because no one knows they are available for hire. […]

When it comes to marketing, content is still king. Whether you’re creating an email campaign, posting to your blog, or putting together a presentation for a potential partner, it’s important to understand how to use content to your advantage. One of the interesting realities of online marketing, especially B2B marketing, is that a large percentage […]

One of my favorite quotes is hockey legend Wayne Gretzky, “You miss 100 percent of the shots you never take.” While it may apply to many aspects of life and taking risks, it can also pertain to writing pitches to promote your business as well. Here are three tips that will better equip you to […]

As you work to grow your business, one of the ways you can gain a little more visibility and is to build your personal brand and become more influential online. With the Internet becoming such an important part of our culture and society, as well as business, it’s vital that you build your influence online […]

best content

No matter what industry you’re in, you’ve probably heard that when it comes to your content, quality is far more effective than quantity. For example, writing 5 daily blog posts that below average may sound like a solid plan. But, it would make much more sense to write 2 outstanding blog posts each week because […]

Facebook has proven to be an excellent platform to build your personal brand and handle customer service inquiries. It’s also becoming a favorite place for marketers to advertise their products or services with Facebook Ads. If you’ve you played around with Facebook Ads, then you know it can get rather costly. To make sure that […]

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