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One of the most important aspects of your online strategy is content marketing. In order to get your product or service “out there,” you need have a good content marketing strategy. Unfortunately, it’s not as easy as it sounds (or as easy as some guru will tell you it is). Before you get too far […]

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Pinterest may not immediately come to mind as a way to boost your freelance business. I know I personally used to think it was simply a place for people to design dream houses, look at clothing and create a board for weddings. Despite my biases, I began to experiment with Pinterest when I heard other […]

If you look hard enough, you can find negative things about me online. From others calling me “awful” to referring to me as a “whore” or an “@**hole,” it’s out there. I’m fortunate, however, that some of the rude comments aren’t plentiful enough to bring down my reputation as a whole. Others aren’t so lucky. […]

In previous blogs, we’ve talked about branding yourself as a freelancer. I’ve also briefly mentioned how freelancers need to start seeing themselves as experts in a specific area. In this article, we’re really going to dive deep into why that is. Before we address the many reasons why freelancers need to become subject matter experts, […]

It’s probably one of the worst kept marketing secrets. But, purchasing social media followers is a lucrative business that has been used by a wide range of public figures and organizations like Kim Kardashian, Newt Gingrich, Lady Gaga, Sean Combs, Pepsi, Mercedes-Benz, and even President Obama. Each of these entities have either been caught red-handed […]

I often times get asked how I’ve learned the art of promoting myself online. Most people tend to think that self-promotion automatically means you’re going to alienate people, and as such they don’t do it. The problem then becomes that they don’t get any new business because no one knows they are available for hire. […]

When it comes to marketing, content is still king. Whether you’re creating an email campaign, posting to your blog, or putting together a presentation for a potential partner, it’s important to understand how to use content to your advantage. One of the interesting realities of online marketing, especially B2B marketing, is that a large percentage […]

One of my favorite quotes is hockey legend Wayne Gretzky, “You miss 100 percent of the shots you never take.” While it may apply to many aspects of life and taking risks, it can also pertain to writing pitches to promote your business as well. Here are three tips that will better equip you to […]

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