Use Pinterest to Increase Traffic

I’ve previously mentioned how the summertime is usually a slow time for my business. I also mentioned how I use this time to work on big projects that move my brand forward. This year, one of those projects looked like learning, understanding and setting up Pinterest to increase traffic to my blog. Why You Need […]

The other day I was on Facebook when I saw someone post a question in regards to Twitter. They basically wanted to know what the point of Twitter was because they didn’t see any advantage to using it. The reality is that different social media channels have different uses. Business owners use the different channels […]

I often times get asked about how I was able to self-publish a book back in 2014 and how it completely changed my business overnight. The reality is, self-publishing a book probably isn’t as difficult as many people make it seem. Granted, self-publishing a book isn’t easy, per say. Writing a book is one of […]

Thanks to technology and the Internet, it’s possible for you to grow your business with clients all over the world. You can ship products thousands of miles away, or engage in any number of business ventures with people who aren’t in your geographic location. With all of this focus on how you can reach people all over the […]

One of the things I often teach coaching clients and students is that freelancers need to think like marketers. It doesn’t really matter what kind of freelancing you do either – you need to think like a marketer to build your business. Additionally, if you do something like writing or design you essentially are a […]

I was recently on a call with a new coaching client who is looking to expand their blog into a full-blown freelance business. They want to write, teach, speak, get company sponsorships, you name it! But before they can get into all of that, I was very adamant about the fact that they need to start […]

When discussing how to be successful online, many online marketers and successful business people tell you that you must be authentic with your brand. However, no one explains how to be authentic online. This turns out to be incredibly frustrating for people who are looking for practical advice. While in some ways, you can’t teach […]

Online haters. They are everywhere. In fact, they are so pervasive sometimes that many people are afraid of putting themselves and their businesses out there online. They are terrified of people judging them and are afraid of falling victim to online bullying. I’m not going to lie to you, you may need some thick skin […]

Your online marketing strategy requires that you stay up on the latest trends, and even that you try to move ahead of the curve a little bit. One way to do that is to use video in online marketing. Video provides a human connection to your audience. It can be engaging, and adding it to […]

I often get asked if someone can turn a hobby blog into a business. Meaning, whether or not they can turn their blog, which is mostly them writing about a hobby like fashion or beauty, into a full-fledged viable business. People seem to assume that this a feat accomplished by only a select few. After […]

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