With the mobile explosion in full-force, it’s no surprise that companies are embracing mobile. In fact, your users expect your business to be optimized for mobile. This is especially true for an eCommerce site where a poor shopping experience can result in customers jumping ship to a competitor. To prevent that from happening, here 15 tips […]

Marketing can be a scary word that derives nightmarish thoughts of traffic numbers, followers, clickthroughs, return on investment… the list goes on. But it doesn’t have to be overcomplicated and it doesn’t have to be scary. Marketing is simply the way you entice your customers to learn about the value your product or service could […]

I recently attended a networking event where I met a social media manager who was confused by her clients’ pure hatred of social media. Her clients felt overwhelmed and wanted to avoid social media like the plague, but the reality is business owners need social media in today’s marketplace. There is no way around this. […]

As a business owner, you probably know that social media is an important part of your marketing strategy. However, you don’t want to become overwhelmed — and you certainly don’t want your social media marketing efforts to be wasted. Before you move forward with your social media marketing, here five mistakes your business needs to […]

Content marketing is a term most CMOs are intimately familiar with. Marketers know that particularly in highly-competitive industries, the right content can be the key to generating qualified leads and increasing sales. However, as the chief marketing officer for your organization, your responsibilities go far beyond simply your organic content strategy. While planning your content marketing […]

I’ve discussed the importance of creating multiple streams of income in your business in the past. This time, I want to zero in on creating passive income streams in your business. Passive income refers to money you didn’t have to trade your time for. Freelancing, for example, is active income because it requires you to […]

Online marketing is all about the content. Content marketing is an essential part of building your business. How else will people find your content — and by extension your website. Part of converting is a good content plan that allows people to find you and decide that you offer something valuable enough to buy. But […]

Instagram may not seem like the place to get some freelance work, at least not as a writer, but I recently had an experience where I got a high-quality freelance gig on Instagram. It was unexpected because I figured Instagram is more suited for designers or photographers, but here I was, writing for a major […]

Many of our bloggers have touched upon the importance of building your own brand as a freelancer. In summary, it helps boost your expertise and get better clients. As a bonus, it helps you find ways of making more money. One way in which you can build your own brand is by having your own […]

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