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Content marketing is a term most CMOs are intimately familiar with. Marketers know that particularly in highly-competitive industries, the right content can be the key to generating qualified leads and increasing sales. However, as the chief marketing officer for your organization, your responsibilities go far beyond simply your organic content strategy. While planning your content marketing […]

I’ve discussed the importance of creating multiple streams of income in your business in the past. This time, I want to zero in on creating passive income streams in your business. Passive income refers to money you didn’t have to trade your time for. Freelancing, for example, is active income because it requires you to […]

Online marketing is all about the content. Content marketing is an essential part of building your business. How else will people find your content — and by extension your website. Part of converting is a good content plan that allows people to find you and decide that you offer something valuable enough to buy. But […]

Instagram may not seem like the place to get some freelance work, at least not as a writer, but I recently had an experience where I got a high-quality freelance gig on Instagram. It was unexpected because I figured Instagram is more suited for designers or photographers, but here I was, writing for a major […]

Many of our bloggers have touched upon the importance of building your own brand as a freelancer. In summary, it helps boost your expertise and get better clients. As a bonus, it helps you find ways of making more money. One way in which you can build your own brand is by having your own […]

A few years ago, when I quit my job to freelance full-time, I made the conscious decision that I would bootstrap my business. That meant that I would reinvest some of the money the business was bringing in back into the business itself. I made this decision because I really didn’t want to take on […]

One of the best ways to raise your visibility is look for ways to gain media coverage. However, getting that media coverage is often easier said than done. There’s a lot that goes into a marketing strategy that involves the media. One way to improve your chances of being seen is to make sure that […]

I’ve said time and time again that freelancers need to brand themselves and find multiple streams of income in their businesses. This is how you can get high-quality clients and also ensure that you’re never dealing with the feast or famine cycle. I’ve mentioned many of the ways that freelancers can make money in the […]

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