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Influencers are an essential piece of modern marketing strategy.  There are many tricks to keep in mind when it comes to influencer marketing for eCommerce brands. 1. Tracking Influencer Performance Marketing is ineffective without having the ability to see hard metrics from your initiatives. Tracking influencers are especially challenging. This is because they promote across […]

millennial working

Summer is right around the corner and sometimes that means your work schedule can go all over the place. Kids will be out of school and your summer may be full of travel, events, and other activities. When you run your own business, you have the freedom to choose your own schedule. This can be […]

Increasing your freelancing or consulting rates is the key to generating more income. In a service-based business, there are only so many hours in a day that we can work. Eventually, you hit a point where there’s a limit to your income unless you’re interested in sacrificing work-life balance. The answer to this is increasing […]

Business Growth

Business growth is a hot topic in the news. ‘Grow as fast as you can’ seems to be the message that every CEO and headline blares at us. Going from $1,000 months to $10,000 months as fast as possible. Going from one employee to 5 employees. Growth is good, and it’s what your business should […]

Legal Tips

Picture this; you click onto the website of someone in your niche. You click over to their sales page to check out what they offer, and to your surprise, you see YOUR offers. You’re looking at your own sales page; the same copy and the same offers. Or you click onto someone’s social media account […]

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Viral videos: they’re the goal for many content creators. When creating viral videos you have the chance to reach a much larger audience than just the fans and followers you already have. Plus, viral videos often lead to improved brand recognition and sentiment. Going viral is never going to be a sure thing, but you […]

Educate Employees About Data Security

You’ve seen the headlines — employee engagement is frighteningly low. In fact, research from Gallup indicates that only 15 percent of employees globally are engaged in their work. There are numerous strategies intended to combat this apathy and engage employees, but one of the most important involves cultivating a culture of ownership. When employees feel a […]

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