The customer review is becoming a cornerstone of marketing initiatives as it ties together advertising, credible sources, and social dynamics in one platform, often serving as the reason for why a consumer or business decided to make a purchase of a particular product or service. Therefore, knowing more about how individuals construct customer reviews would […]

How do you know you or your employees are providing excellent customer service? The customer lets you know! Sometimes there are obvious clues, such as a rave review, but most of the time the signs are more subtle. Watching for clues that you have a satisfied customer on your hand is data gold. It tells […]

It might sound overly simple, but customers should be the number one focus of your company. Without customers, well, we wouldn’t have a company at all. Small gestures of appreciation can go a long way in building loyalty with your customers and creating recruiters out of them. People love to tell their friends about a company […]

When consumers think about extraordinary customer service, often it comes down to the little things. A corner shop that always stocks the brand of candy they like or a company that once sent a free product to acknowledge them as valued customers, for example. These small efforts cost businesses very little money but make a […]

When it comes to customer satisfaction, freelancers are often consumed with ensuring that clients are happy with their services. However, these relationships do not always end as envisioned. Whether a client makes a choice to terminate service because of a geographic move or because of a bad customer experience, there is only one question that […]

High Quality Clients

Every once in awhile, you land clients that are really, truly difficult to please. However, these cranky customers are the minority. Most people, given the chance, want to work together towards a solution when things go wrong on a project. You truly have to bring out the best in all your customers. But what are the […]

As a business owner, it’s important to understand customer psychology. Whether you have a brick-and-mortar store or whether you operate mostly online, it’s important to know what is going on inside a customer’s mind. When you understand the process a customer goes through before making a decision to go with your product or service, you […]

Unfortunately, not all clients/customers are worth your time. Should you accept a deal with this person, your time will be wasted, your patience tested and your service undervalued. It’s best to avoid these time wasting clients at all costs. In order to do this most effectively, the problem should be nipped in the bud. The following […]

The downside of freelancing is that sometimes clients owe money. It’s important to note that this isn’t necessarily done on purpose. Sometimes companies have specific policies, people are traveling or someone in the accounting department literally forgot. I once had a check come in a month late because a giant blizzard hit Boston and shut […]

Every business owner reaches a point where s/he has to deal with an angry customer. Whether you are answering a customer service call, or whether your angry customer is physically present, you need to know how to handle the situation, and deal with it in a way that reduces the damage to your business. Deciding […]

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