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Accepting Level 3 Payments

While most of the focus in late 2016 was on the chaotic U.S. Presidential election, there was a tremendous amount of activity on the economic front as well. Job growth surged as the year came to a close, and the markets roared back to life as well.  This, along with the presence of an incoming […]

Business Tips

You’ve sold the product or provided the service to a customer. Now it’s time to receive payment. The deadline for paying the invoice has passed. You’ve not heard from the customer, so you decide to contact the person by phone. The customer agrees to pay you within a week. However, a month has passed since […]

Failed product advertising is generally a result of saying the wrong thing to the wrong audience. But by following these effective guidelines, you’ll decrease the likelihood of creating ineffective ads and increase the value of your message. The Do’s in Product Advertising Be Straightforward “Buy one (product or service) and Get a Second For Free” is […]

Deal With Credit Card Processing Fees

If you are a business, especially a small business, credit card processing fees can add up. Every single time a customer or client swipes a card, a piece of your bottom line goes to one transaction fee or another. If you are not careful, these fees can significantly eat into your company’s profit margins. This […]

Product Pricing

Generally, business owners make mistakes in pricing for two reasons: They’re more concerned about their business than their customers’ wants and needs. They’re set on “undercutting” their competition to try and woo customers. Both can be fatal for business. The good news is that for every mistake listed below, there’s a viable solution that follows. […]

If you are a small company, how you receive payments is a critical but often overlooked component of your business. Failing to take receipt of payments into account can slow down the speed at which your customers pay their bills, and seriously disrupt your cash flow. The perceived lack of convenience can also turn customers […]

We hear a lot about engagement these days. It seems like it’s a buzzword that’s everywhere. And there’s a reason for it. Customer engagement can be a huge benefit to your business. Long-Term Investment in Customer Relationships Your customer engagement is a long-term investment in your company. It can be time-consumer to build those customer […]

Trade Shows and Expos

Trade shows and expos can be a great way to promote your business, generate new leads, network to build relationships with other businesses in your field, and make more money.  However, since such shows can often involve a significant investment in terms of both organizing a stand and booking space, it is important to ensure […]

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