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At some point in your business, someone will be unhappy with you. They might not like a product you put out. Perhaps they are unsatisfied with some service. Or maybe you have made a public remark that is unpopular. You could have even made a mistake. You can’t avoid it. How you respond, though, can […]

business money tips for groups

Client communications are important. Plain and simple. When you run a service-based business, communication with your clients is everything. Proper client communication keeps your company thriving. If your client communications leave something to be desired. That could mean lost opportunities–fewer sales and follow-ups. These setbacks require more money for marketing, and they create an overall downward […]

In their new book The Financial Diaries, authors Rachel Schneider and Jonathan Morduch share what they learned after spending years getting a detailed account of how typical American families manage their finances. The book examines financial inclusion, is an important topic today. While educated, middle and upper-class Americans are taking advantage of a new wave of financial […]

money exchange

Specialist consulting services are popular in the business sector because businesses regularly need their expertise. As a beginner in the consulting community, thoroughly evaluate the areas in which you will specialize. Establish the kind of consulting services you want to offer by assessing your skill, experience, and interest. Considering important matters, such as setting acceptable […]

INCREASE-REVENUE-THROUGH-SUBSCRIPTION-SERVICES_featured-image

When one thinks of subscription services, the first thought that comes to mind is newspapers or magazines. While periodicals may have established the subscription model over a century ago, more and more businesses are successfully adopting it. From razor blades to socks, the subscription service model is more popular than ever. If your business is […]

easy support

For any business, big or small, customers are your lifeblood. Moreover, retaining the customers you already have is often as important as the marketing efforts you undertake to find new ones. In many businesses, loyal returning customers can account for 55 to 70 percent of total sales. Retaining good customers can, therefore, lead to greater […]

Platform Signup Friction

How well your business is positioned determines how successful it will be every year. So, what is positioning? There are three basic steps to take in making sure your business is in the right position for survival and for profitability. Step One: Know, Through an Evaluation Process, Where Your Business Is Now Evaluating where your […]

customer service

Email marketing is a core facet of online marketing. No matter how a customer or potential customer landed on your email list, it is important to use the opportunity to build a deeper relationship while avoiding falling into the “annoying” or “spam” categories. If you want to retain email followers and turn them into customers, […]

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