Platform Signup Friction

How well your business is positioned determines how successful it will be every year. So, what is positioning? There are three basic steps to take in making sure your business is in the right position for survival and for profitability. Step One: Know, Through an Evaluation Process, Where Your Business Is Now Evaluating where your […]

customer service

Email marketing is a core facet of online marketing. No matter how a customer or potential customer landed on your email list, it is important to use the opportunity to build a deeper relationship while avoiding falling into the “annoying” or “spam” categories. If you want to retain email followers and turn them into customers, […]

Accepting Level 3 Payments

While most of the focus in late 2016 was on the chaotic U.S. Presidential election, there was a tremendous amount of activity on the economic front as well. Job growth surged as the year came to a close, and the markets roared back to life as well.  This, along with the presence of an incoming […]

Business Tips

You’ve sold the product or provided the service to a customer. Now it’s time to receive payment. The deadline for paying the invoice has passed. You’ve not heard from the customer, so you decide to contact the person by phone. The customer agrees to pay you within a week. However, a month has passed since […]

Failed product advertising is generally a result of saying the wrong thing to the wrong audience. But by following these effective guidelines, you’ll decrease the likelihood of creating ineffective ads and increase the value of your message. The Do’s in Product Advertising Be Straightforward “Buy one (product or service) and Get a Second For Free” is […]

Deal With Credit Card Processing Fees

If you are a business, especially a small business, credit card processing fees can add up. Every single time a customer or client swipes a card, a piece of your bottom line goes to one transaction fee or another. If you are not careful, these fees can significantly eat into your company’s profit margins. This […]

Product Pricing

Generally, business owners make mistakes in pricing for two reasons: They’re more concerned about their business than their customers’ wants and needs. They’re set on “undercutting” their competition to try and woo customers. Both can be fatal for business. The good news is that for every mistake listed below, there’s a viable solution that follows. […]

If you are a small company, how you receive payments is a critical but often overlooked component of your business. Failing to take receipt of payments into account can slow down the speed at which your customers pay their bills, and seriously disrupt your cash flow. The perceived lack of convenience can also turn customers […]

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