In their new book The Financial Diaries, authors Rachel Schneider and Jonathan Morduch share what they learned after spending years getting a detailed account of how typical American families manage their finances. The book examines financial inclusion, is an important topic today. While educated, middle and upper-class Americans are taking advantage of a new wave of financial […]

money exchange

Specialist consulting services are popular in the business sector because businesses regularly need their expertise. As a beginner in the consulting community, thoroughly evaluate the areas in which you will specialize. Establish the kind of consulting services you want to offer by assessing your skill, experience, and interest. Considering important matters, such as setting acceptable […]


When one thinks of subscription services, the first thought that comes to mind is newspapers or magazines. While periodicals may have established the subscription model over a century ago, more and more businesses are successfully adopting it. From razor blades to socks, the subscription service model is more popular than ever. If your business is […]

easy support

For any business, big or small, customers are your lifeblood. Moreover, retaining the customers you already have is often as important as the marketing efforts you undertake to find new ones. In many businesses, loyal returning customers can account for 55 to 70 percent of total sales. Retaining good customers can, therefore, lead to greater […]

Platform Signup Friction

How well your business is positioned determines how successful it will be every year. So, what is positioning? There are three basic steps to take in making sure your business is in the right position for survival and for profitability. Step One: Know, Through an Evaluation Process, Where Your Business Is Now Evaluating where your […]

customer service

Email marketing is a core facet of online marketing. No matter how a customer or potential customer landed on your email list, it is important to use the opportunity to build a deeper relationship while avoiding falling into the “annoying” or “spam” categories. If you want to retain email followers and turn them into customers, […]

Accepting Level 3 Payments

While most of the focus in late 2016 was on the chaotic U.S. Presidential election, there was a tremendous amount of activity on the economic front as well. Job growth surged as the year came to a close, and the markets roared back to life as well.  This, along with the presence of an incoming […]

Business Tips

You’ve sold the product or provided the service to a customer. Now it’s time to receive payment. The deadline for paying the invoice has passed. You’ve not heard from the customer, so you decide to contact the person by phone. The customer agrees to pay you within a week. However, a month has passed since […]

Failed product advertising is generally a result of saying the wrong thing to the wrong audience. But by following these effective guidelines, you’ll decrease the likelihood of creating ineffective ads and increase the value of your message. The Do’s in Product Advertising Be Straightforward “Buy one (product or service) and Get a Second For Free” is […]

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