Renzo Costarella is an entrepreneur, avid learner, and startup enthusiast currently living in Silicon Valley. He consults for several startups in the Bay Area and is pursuing a few ideas of his own.

Hire Your First Employee

Typically you have to spend money to make money. That being said, you don’t necessarily have to shell out thousands of dollars to see tangible results. While some online marketing strategies can be executed for free, it’s best to set aside a small budget for your marketing efforts. When it comes to an online marketing budget […]

Market differentiation

Finding the right trends in marketing is all about discovering new and exciting ways to attract customers. As we move more and more into a digital world it’s important to adapt with the markets and position your marketing campaigns accordingly. The businesses that are able to identify and execute on these trends are the ones […]

security for payments

While it’s virtually impossible to completely avoid online fraud, there are plenty of ways to mitigate it. First and foremost, you should look to find a payments solution that provides adequate security measures. The majority of online payment solutions and top payment tools are very familiar with online security and can provide assistance whenever it’s […]

Thanks to advancements in payment technology and online payments platforms, accepting credit card payments online has never been easier. Many of these popular online payments solutions allow business owners to seamlessly integrate and take advantage of the rise in online shopping. While accepting payments online is definitely an advantage for business owners, it does have […]

building a successful business

Like most aspects of life, it’s difficult to get ahead without building and maintaining positive habits. This is especially true when it comes to personal finances. Just like forming good habits propels you forward, the inverse is unfortunately true for bad habits. If you’re continually spending before you’re saving, you’re severely diminishing your ability to […]

Regardless the size of your business, the best way to keep a steady cash flow is to get paid on time. While this may seem like a no-brainer, many business owners still struggle to receive payments on-time. If you’re spending more time chasing down late payments than scaling your business, then use these four strategies […]

security recommendations

One of the best ways to increase conversions for your online store is to instill trust in your customers. In fact, The Global Fraud Index suggests that digital goods retailers have seen more than a 300% increase in fraud attacks since the EMV liability shift in October 2015. That being said, online payments security is at […]

Socially Responsible Business

Regardless the size of your business, it’s always good to give back. Corporate social responsibility is the basic notion of being mindful of every stakeholder when conducting business. This means your business provides both social and environmental benefits on top of earning profits. Besides being a socially responsible business, here are four more reasons why giving […]

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