Today it’s easier than ever to start your own small business, but there’s also more to do than ever. It’s crucial for small businesses to maintain a web presence, be active on social media, and build a story for consumers to connect with. All that good stuff is what makes a brand successful, but it’s […]
When you start your own thing, be it a blog or a brick and mortar store, people will take notice. If you create even just a little bit of momentum for yourself you’ll notice that other people and companies want to get involved pretty quickly. Anyone with a website has probably gotten one of those […]
It seems like every day I read another article about how Millennials as killing another industry. But Millennials are in their late 20’s and early 30’s, and they are no longer the largest generation. Gen Z already commands $44 billion in spending power and is a larger generation than their predecessors. Marketing to them is […]
Small business owners don’t have the option to burn out. You’re the one at the helm of the ship. You’re the one building the business. Not to get too philosophical, but if the owner of a small business burns out, does that small business even exist? But when you are at the rudder, you can […]
Influencer marketing is a million dollar industry today, and a key part of any company’s marketing strategy. If you’re a small business owner or an influencer in any capacity, the opportunities to create partnerships with brands are everywhere. Your social media and website platforms an generate real money for you. However, not every brand is […]
Freelancing is a career path that comes with near constant ups and down. You’re in charge of everything, which means that you get to work on things you love, but also hear the word ‘no’ a lot. When you’re in charge of everything from bookkeeping to marketing to the actual content creation, things can get […]
Have you built up some business momentum in the last few weeks? Maybe you’ve landed a big new client, or you set a new years resolution that you’ve been sticking to diligently. That’s great for you and your business, and you want to keep moving in this direction. In order to keep the good times […]
We can be our own biggest enemies when it comes to our businesses. Negative self talk and limiting beliefs about abilities are very real things. We have to face not only our fears, but the harder to see things like our insecurities, our misplaced beliefs, and our own shortsightedness to really begin to thrive. Imposter […]
Hit the ground running this month (and hey, every month afterwards!) by focusing on what really matters: building an audience of people that freaking love you. You want to have a business base that is interested, engaged, and in love with you and your work. Once you’ve got that, it’s really just tweaking things to […]
Before 2017 wraps up completely, now is the time to thank everyone who was a part of your business this year. It’s easy to get caught up in the planning- next- year excitement, but it’s imperative to take a look back before moving forward. This year you worked with people, sold to people, interacted with […]