If you have a website for your business, odds are you’d like to get that website ranking better in Google. SEO can seem confusing at first, but it’s easy to follow once you get the hang of how Google’s algorithm works. Sure, Google’s algorithm does change over time but it’s not hard to keep up […]
Your small business provides an excellent product or service. But, you have a problem attracting your target audience. Sound familiar? Here are a few common challenges when marketing your business. Search Engine Land found that 75 percent of small businesses saw positive results from internet marketing. Marketing effectively can often be challenging when you’re first […]
Social media is not going anywhere any time soon. If you’re an entrepreneur, freelancer, or small business owner, you can certainly benefit from creating a social media presence. You don’t have to be an expert to become a better social media marketer. Social media is free and anyone can use social platforms to get their […]
They say the early bird catches the worm. I’ve always believed this and perhaps it helps that I’m naturally an early riser. There are many reasons to start the day early even if you are not an early bird. Some people find that they work better at night and loathe mornings which is understandable because […]
Tax season can be pretty daunting for small business owners and freelancers. If you pay quarterly taxes, you may realize that you need to be more on top of your tax documents and track your business finances efficiently. Now that the federal deadline for filing and paying 2019 taxes has been extended, you may be […]
Publishing a book may seem like a rite of passage for many entrepreneurs. If you don’t want to wait around for a publisher to help you sell your book, you can always self-publish. Self-publishing a book may seem like a tedious task but it can actually provide you with a lot of freedom and flexibility […]
Most small business owners want to score free press and promotion for their work. The goal is to have it lead to paying work opportunities and more sales. Over time, I’ve noticed many business owners score free PR. But, then they squander the opportunity by not capitalizing on it. If you’re looking to leverage PR to […]
It’s a common fact that being in business for yourself is not the most secure place to be. You have the freedom and flexibility to create whatever you want and call the shots. However, you will also have people depending on you and will likely need to respond to changing trends and current events. Still, […]
If it seems like business owners are always “on” and active, it’s because they often are. Being an entrepreneur requires a ton of work and it seems like your job is never done. Running a business can be much more demanding than a nine to five because even though you have the freedom to set […]
Starting a new business can often seem overwhelming. Yet, most new online business owners are excited about finally getting the chance to bring their ideas to fruition and earn money doing work they enjoy. Before you get to the point where you’re smelling the roses, first you need to start marketing your business so you […]