If you’re actively searching for new business, a case study can really help you market yourself better to potential clients and customers. A case study is a process or record of research that is analyzed over a certain period of time in order to showcase certain results. In other words, it’s a great way to […]
Being in business can be tough. You may be doing work that excites you and fulfills your passion, but income fluctuates, markets change, and your customers’ and clients’ needs may evolve as well. One of the most unmotivating circumstances for an entrepreneur owner to be in is when they feel like their business isn’t generating […]
The riches are in the niches, or so they say. If you’re thinking of pivoting your business and exploring an entirely new niche, it may make you feel a little uneasy. Entrepreneurship itself can be very shaky at times and isn’t guaranteed. When you find a comfortable spot, it’s understandable to want to cling to […]
The other day I saw someone post in a Facebook group I’m in that they were ready to give up on freelancing as it was too frustrating. At first, I thought this person just realized that freelancing wasn’t for them and wanted to try something else. After reading more of the comments on the post, […]
Most small business owners want to grow their business. At the same time, many are overwhelmed with all of the work that is on their plate. A brief thought of hiring a team member or outsourcing some tasks may surface before it’s quickly shut down. Your limiting beliefs may tell you that hiring an employee […]
Small business owners have all types of marketing tools and tricks available at their fingertips. One of the smallest marketing tools you can add to your overall strategy is your email signature. I’m embarrassed to admit that for years I overlooked my email signature any never paid much attention to it. Then, I saw myself […]
Think it’s time to convert to a new payroll system for your business? Don’t hesitate to make a change. The transition process doesn’t to be that chaotic. While data errors and missing or delayed payroll periods may happen, all these can easily be mitigated by choosing the right payroll provider. For you to say you […]
In the small business world, your direct email list will always reign supreme when it comes to marketing. However, social media is still very important too. Having a strong social media presence can result in more than just clicks, likes, and Facebook reactions. It can result in brand awareness, drive product sales, or even attract […]
Following up is the key to running a successful business. In the professional world, everyone is busy and just trying to keep everything afloat. Not to mention, life also happens. It’s easy to overbook yourself, forget things, or just fall behind. If you know these things happen to you often, know that it’s the same […]
Changing your business model can be a tough decision to make, but it’s crucial for some business owners who are in it for the long run. Industries evolve and markets change. Not to mention, your goals and values as an entrepreneur will change over time as well. In many cases, you’ll need to pivot and […]