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Choncé Maddox is a professional writer who recently left her job in the web design industry to produce killer content and manage her own writing business full time. She is passionate about helping entrepreneurs be more productive and create a life they love by doing fulfilling work. On the side, she runs a podcast and blogs about getting out of debt at MyDebtEpiphany.com.

biggybank and savings

According to Bloomberg, eight out of ten small businesses fail. Some fail because they don’t adequately understand customer needs. Others can’t communicate the value of their products and services. Still, others don’t understand how to promote themselves effectively. Yet, the number one reason businesses fail is the lack of a sustainable business model—they simply spend […]

like social media

Scoring new clients can be a big concern for freelancers. When you’re just starting out, it’s crucial but even if you’ve been freelancing for some time you should realize the importance of maintaining a few solid client leads to balance out the effects of feast or famine. Sending pitches and getting referrals are two of […]

business productivity

Launching a new product for your business or personal brand can be exciting even though it’s a lot of work. Once you’ve finalized your product however, you must realize that all your hard work is not done. to have a successful product launch you must work your tail off! You still need to prepare for […]

Success Factors to Get You Paid

As a freelancer, your time spent working is very crucial since you only get paid for the work you complete and submit. Yet if you’re running your own small business you have to take care of administrative duties. These duties include tasks like checking and responding to email. You have to send invoices, pitch jobs and […]

working from home

One of the biggest perks of being self-employed and working as a freelancer is the flexibility this type of work provides. You can set your own hours, choose your own rates, and even decide when you work as long as you meet your deadlines. Having this type of freedom and flexibility is pretty awesome. It’s […]

Credit cards encourage impulse buying

Every small business owner knows the disappointment of receiving compliments instead of sales. By learning about what motivates purchases, you can improve your bottom line while helping shoppers get what they really want. Consumer buying behavior is not rational. Consumers manifest all kinds of reasons why a purchase makes sense, but buying is essentially emotional. […]

branding

When people think of your business, they must identify it with a unique brand image. To build your brand identity, you should integrate the company’s logo with the company personality — the company’s values, services and ability to effectuate its brand promise. Whether you’re a small business or a start-up, you don’t have to spend […]

global small business marketing

Marketing a small business is tough when running on a shoestring budget and trying to maximize your profits first. However, marketing doesn’t have to be super expensive if you take advantage of all the modern tools and resources available to you today. Here are a few of my favorite marketing strategies that you can implement […]

programmer website

No matter what industry you hope to conquer, having a reputable presence online will help you. An online customer business website presence makes the difference between a business’ success or failure. A current website will help people find you whether you sell real estate or janitorial supplies. A potential customer will likely be looking for […]

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