One of the best social media sites for businesses is LinkedIn. As a freelancer, LinkedIn has been a great help to me as part of my professional and personal branding.

My LinkedIn profile has led to getting gigs, as well as introduced me to some great partners and projects. LinkedIn is the premier social media network for professionals, and it is a great resource when you want to grow your business.

As with most online branding tools, however, you do need to be conscientious when you create your profile. Your LinkedIn profile should be attractive and accurate for best results. Here are 7 tweaks you can make to improve your LinkedIn profile for better business results:

1. Professional Picture

Add a professional picture to your LinkedIn profile. You’ll get a higher response rate and build the image you want for your business. A professional headshot can make a big difference in how you are perceived.

2. Fill in the Summary

You might be tempted to leave the summary blank, but don’t. This is your chance to write a short description of what you do. Use active language and keep it short. Make sure your value is apparent.

3. Customize Your LinkedIn Profile Link

Increasingly, potential clients ask me to point them to my LinkedIn profile. I don’t want to send them to something that looks long and unprofessional. Instead, I have a customized link: It’s clean and simple, and it sends the right branding message.

4. Include Professional Skills

If you want to show that you are qualified, including your professional skills on your LinkedIn profile is a good idea. This is especially true if you own a freelance business, like I do. Let people know you are qualified and it can help your career as well as your business.

5. Publicize Interests

Are you looking for new business opportunities and partners? Filling out the interests section can help you make new connections that can benefit you later on. It’s a great way to connect with likeminded people who share your vision, and it might even lead to new business opportunities.

6. Optimize Your LinkedIn Profile

Make sure that you optimize your profile with the help of keywords. Use keywords in your headline, summary, and other sections. Tweak your experiences and interests to include keywords that can make you more searchable. LinkedIn acts as a search engine as well as a social network and you want to be optimized.

7. Consider Joining a Group

LinkedIn offers different group opportunities. Participating in some carefully chosen groups can help you widen your network and grow your business. You don’t want to be overwhelmed, so make sure you are careful about which groups you join. You want to offer insights, and be seen as a leader, but you still need to make sure you have time to grow your business.

LinkedIn can be a great way to increase your visibility and connect with potential clients, customers, and business partners. Make a few tweaks to your LinkedIn profile, and you can see better leads and more profitable opportunities.

I'm Miranda and I'm a freelance financial journalist and money expert. My specialties are investing, small business/entrepreneurship and personal finance. The journey to business success and financial freedom is best undertaken with fellow travelers.

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