When it comes to building a personal brand, things like media attention and being featured on prestigious lists can be a huge milestone. A media accolade such as being listed in Forbes’ 30 Under 30 can really help add credibility to your professional image, and place you among the company of other impressive entrepreneurs and business professionals.
However, these awards and mentions can come and go easily, so it’s important to take advantage of the moment when they occur. Murray Newlands, as part of the Young Entrepreneur Council, recommends integrating these endorsements into emails with new and existing customers, with this rationale:
Existing customers are reassured that they are dealing with the right person, while new customers are given confidence to start doing business with you.
For more advice from the rest of the Young Entrepreneur Council, read the original article on PersonalBrandingBlog.com.
